Two - Day Training Seminar:

Elite Crete Africa has a long history in the delivery of professionally instructed, hands on quality training seminars in the decorative concrete and polymer modified cementitious overlay systems. Specifically systems for creating decorative concrete overlays, such as thin stamped overlays, splatter/spray textures & knockdown finishes, island texture trowel/slate applications, acid stained overlays and seamless custom floor resurfacing.

We have provided the industry with these educational seminars since 2005 and each year, Elite Crete Africa conducts monthly courses to course attendees from countries as far a field as Kuwait, Nigeria, Uganda, Zimbabwe,Swaziland, Botswana, Namibia and ofcourse South Africa. These trainings include topics such as surface preparation, application methods for the various finishes, surface repair, troubleshooting, protective sealers and coatings, marketing and advertising and business development. All this is done with the primary intention of helping contractors make money and maintain a successful business.

If you are even just considering adding these products and systems to your existing business or wanting to start a new business in the decorative concrete industry, we highly recommend you attend one of our seminars. These two-day training seminars are held monthly at the Elite Crete Africa’s Advanced Training & Marketing Development Office in Port Elizabeth, South Africa. These highly sought after trainings give you a hands-on look at all the applications that our products are used for, starting with substrate preparation all the way to the completed finish. And you can rest assured that our seminars are completely “No Obligation”, so you can feel free to make a non- pressured decision about whether these products or business options are right for you and your business future. This seminar is also ideally suited for the DIY enthusiast.



How to start a business as an installer of Elite Crete Systems products?

This guide is intended for people with no experience in the decorative concrete overlay industry and are interested in getting started in this profitable industry.


1. Attend a Two-Day Training seminar.
2. Purchase the basic tools and equipment you will need. We will assist you with all your requrements.
3. Return home from training and install an application or two.
4. Begin the basic stages of setting up a business; create a company name, purchase business cards, create an estimate form on your computer. We will provide a template for you.
5. Begin basic advertising. We will direct you on marketing techniques during the Training Seminar.
6. Begin advanced advertising:
• Website. Keep it simple and easy to navigate with lots of pictures.
• Brochures. Elite Crete Africa already did the leg work. Just stamp the back of each one with your information.
• Trade shows. Home and garden shows are best but also consider your community fairs, builder’s expos, chamber of commerce shows, etc.
8. Talk to your Authorized Distributor every day. Let him know what you are doing and what you are lacking. He can help you with all of your questions and answers. - Yes, every day !!!

The goal for our seminar is to get you started by teaching all of the basic aspects of the various finishes, systems & products, effective marketing techniques & business development. In addition, we will discuss product chemical composition and product specification history to ensure your company's understanding, success and longevity.
We have specifically designed our training seminars to be "real world and hands on" instruction so the average person can immediately begin to install beautiful finishes while creating an immediate profit.

Pre-registration and payment for the seminar is required no later than ten days prior to the respective course’s date of commencement. Bookings are accepted on a first-come-first-served basis, so be sure to register early to secure your place as space is limited!

The cost of the seminar is R 5000.00 excluding VAT. Included are hot & cold beverages, luncheons, a Friday night social and all training materials to include the Elite Crete Africa Brochures & Operations Manual. Please complete the Training Registration form and fax or email back to us to secure your place on the seminar.

Training Seminar - Agenda

1.Introduction:
• Starting a business that will succeed not fail.
• How to get started and become immediately profitable in the decorative concrete overlay industry.
• How to market and advertise for business now.
• Where do most people in this business struggle and/or fail.
• What is needed to get started.


2.Heads-up Getting Started:
• What to look for and watch out for when bidding jobs.
• Bidding to make a profit every time.
• Keep the options simple.
• On the job, day by day expectations.


3.Getting Started on the Job:
• Colouring: Keep it simple.
• Surface prep is critical to long term performance.
• Think ahead and save time and money.
• Crack treatment made easy. 

4.Product Applications:
• Skim coats made easy featuring THIN-FINISH™ Pre-mixed Overlay.
• Trowel down slate finishes featuring THIN-FINISH™ Pre-mixed Overlay.
• Splatter texture finishes featuring THIN-FINISH™ Pre-mixed Overlay.
• Coloring integrally featuring PORTION CONTROL COLOURANT™.
• Design application featuring DURA-PATTERN™ Design Stencils.
• Bond coat for thin stamped overlays featuring THIN-FINISH™ Pre-mixed Overlay.
• Thin stamped overlay featuring TEXTURE-PAVE™ Pre-mixed Overlay.
• When to stamp featuring DURA-PRINT™ Liquid Release Agent.
• Choosing a pattern featuring THIN-PRINT™ Seamless Texture Skins.
• Simple design functions using a tile scribe.
• Staining process featuring ULTRA-STONE™ Antiquing Stain.
• Proper sealer application featuring CSS EMULSION™.

5.Taking What You Learned to the Real World:
• Understanding the learning curve.
• The first job is the hardest.
• Call us first.
• Questions and answers.

Some hotels you could contact if necessary are:
1. Formula 1 www.hotelformula1.co.za 041 – 585 6380
2. Humewood Hotel www.humewoodhotel.co.za 041 – 585 8961
3. Kelway Hotel www.thekelway.co.za 041 – 584 0638
Or click on this link for accommodation options: http://www.pe.org.za/
Contact me at anytime and we can discuss any questions that you might have at a greater length.

Click here to download a registration form